THE INKEY LIST | WELCOME | A BE FOR BEAUTY BRAND – Be For Beauty

My Cart

Close

The INKEY List is a collection of 15 of hero-ingredients selected and developed by us for their ability to address a number of skincare concerns with proven efficacy.

Created by a team of experts and scientists with over 50 years of skincare experience, all of our products are formulated to the highest quality and contain as few ingredients as possible, that will aid the efficacy and function of the product.s.

We know it can be confusing trying to find the products that are right for you and understanding how to use them and that’s why we’re here. If you have any questions about skincare we’re here to help, 24/7. Your Beauty Translator.

Your skin is completely unique, and the beauty of our hero-ingredient products means you can create your very own recipe. Customisable skincare that’s right for you.

Cruelty free

We are proud to be cruelty free at THE INKEY LIST. To clarify, we do not test our products on animals and do not work with suppliers who do. We will not enter any market if there is no alternative to animal testing by law.

Vegan & Animal Derivatives

None of our products contain ingredients derived from animals however we are currently working towards vegan certification. To say we’re vegan, we need to not only have no-animal derived ingredients in our final products, but also throughout manufacturing and testing processes. Once we’re accredited we’ll make it clear here on our site and through our social media pages.

Silicone

Silicone is available in different grades and using the right grade will help deliver the active ingredient while ensuring the product has the right stability and texture without any comedogenic (pore blocking) effects. We work with the leading premium silicone provider to ensure that the silicone used in our formulations meet these criteria.

Coconut oil

Some of our products do contain coconut oil, however the levels in our products are so low, around 3%, you do not need to worry about our formulations having any comedogenic (pore blocking) effects on your skin.

Formulation composition

Our products focus on hero ingredients and our formulations are designed to make sure you get the most out of them. We will always contain as few ingredients as possible and the ingredients we choose are there to aid efficacy, whether this be by working to minimise the risk of irritation, helping to deliver the hero ingredient or by soothing and hydrating the skin.

Plastic & Sustainability

As a total business we are committed to supporting the environment. We have a company-wide environmental and sustainability policy, which involves us working towards suitable packaging alternatives to plastic as a priority. As part of this we also look to source our ingredients from sustainable sources and work with small independent businesses where possible. We’ll be keeping you up to date with our environmental policies and packaging updates here, on our site and through our social media pages.