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  • Is your skin dry or dehydrated?

    Sam Murton

    Posted on August 28 2018

    Is your skin dry or dehydrated?
    Keeping your skin hydrated is one of the most important factors for healthy looking skin. The appearance of dry skin can make the skin look dull, tired and less plump which can make fine lines and wrinkles appear more pronounced. The reality is that many of us have dehydrated skin, which can be caused by a number of lifestyle factors as well as ageing. Even oily skin can feel dry. Dry skin is something that is considered a skin type and is caused by a lack of sebum (oil) in the skin. Here’s a quick guide to the characteristics of each and the best products to treat them.   Skin feels tigh...
  • ACIDS - WHAT ARE AHA'S AND HOW DO I KNOW WHICH ONE TO USE?

    Sam Murton

    Posted on August 22 2018

    ACIDS - WHAT ARE AHA'S AND HOW DO I KNOW WHICH ONE TO USE?
    The thought of putting an acid on your face might seem a little scary, but there’s no need to worry... Acids are found in abundance in the natural world and have been used in skincare with proven effectiveness. When used correctly they can have some serious benefits for your skin. Alpha Hydroxy Acids, or AHAs, are an effective and gentle way to exfoliate the skin. In a nutshell, they act to unglue dead skin on the surface that can make the skin appear dull, or pores appear larger. They provide a gentle, chemical exfoliation that has been shown to be less abrasive on the skin than physical...
  • Hey - Welcome to THE INKEY LIST

    Sam Murton

    Posted on August 22 2018

    Hey - Welcome to THE INKEY LIST
    The ultimate end goal for all of us is healthy looking skin, right? We all likely have some idea what our skin type is, our concerns and some form of skincare routine, whether that consists of a face wipe or whether you can read an ingredients list like a pro. But a one size fits all approach to your skincare might not necessarily be providing your skin with what it really needs.  The reality is, everyone’s skin is different, and our own skin changes with lifestyle, seasons and over time. Introducing THE INKEY LIST... We are passionate about making premium skincare accessible to all. Brin...
  • What is my skin type?

    Sam Murton

    Posted on August 22 2018

    What is my skin type?
    We all have a sort of idea of what our skin type might be and hear the words dry, oily, combination and normal used in relation to skin care, but what does it really mean, and how do we give our skin what it needs? Get it right and your skin glows and compliments flow, get it wrong and skin can look dull, lack hydration or breakout (just when you least need it in my experience). With this in mind we thought it would be useful to outline a few key steps that might help you feel a bit more confident in your skincare choice share information that you in turn can share with your friends, So, s...
  • Confused about the order of skincare application?

    Sam Murton

    Posted on August 22 2018

    Confused about the order of skincare application?
    “I want to try all of these products but I have absolutely no idea what order to use them in? Can I use my Glycolic and my Vit C? How about my Retinol?” Don't worry - we’re here to help... It can get a bit complicated when trying to combine multiple products and making sure they're either in the right order or can be combined - but when you get it right it means you get all of the amazing benefits of using the best ingredients and your skin will love you for it!  THE INKEY LIST focus's on the very best key ingredients and when looking at which products could be combined into a skincare reg...